A shocking campaign to stop and engange whoever walks by

Not missing taken is a conceptual advertising campaign created for a non-government organisation to raise awareness of human trafficking and challenge the way missing-person cases can be perceived. The visual identity uses a direct and impactful approach, placing the message at the centre of the campaign. Strong typography, high-contrast compositions and minimal visual elements create an immediate sense of urgency while allowing the message to remain clear and memorable. The campaign was designed to work across multiple public-facing formats, including posters, billboards and signage, allowing the concept to maintain a consistent visual language across different environments.